Direct Selling Educational Institute is a Dubai-based organization working to create awareness on the direct selling industry in the region and to help educate more and more people to build a successful career in Direct Selling.



| Bijay Shah |
Bijay Shah is the National Director for BNI United Arab Emirates, and has recently taken up the challenge to be the National Director for BNI Kenya. In addition to this, Bijay has also partnered up with Phil Bedford, Regional Director for BNI in Dubai, to bring the Referral Institute – the ultimate word-of-mouth sales program to the region. A qualified Financial Advisor by profession, with more than 10 years experience in the financial services industry, Bijay has helped numerous clients in building and protecting their wealth. Bijay won a BNI award for Percentage Growth in 2006 and has been invited to speak about Networking and BNI many times over around Dubai and Nairobi. Bijay works with his wife Anna, who runs the operations in the UAE, and E. Muraguri who runs the operations in Kenya. Achieving personal excellence and helping members realize their fullest potential are the fuel for Bijay’s limitless energy. Bijay’s burning desires are to create a community of business people that believes in building business through trust and cooperative efforts i.e. “Givers Gain” and to make BNI membership synonymous with business growth! |
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| What is direct selling |
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What is Direct selling?Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. In today’s world, products and services are mainly sold through enormous marketing and advertising after passing certain channels of distribution. This method involves high costs which the costumers need to cover later in the form of high-prices. However, Direct Selling is the sale of a consumer product or service, person- to-person, away from a fixed retail location. |
BenefitsResearch shows that some of the most popular reasons why people choose direct selling are:
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Anyone can do itThere are no required levels of education, experience, financial resources or physical condition. You’re your own boss, which means you can:
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ProductsDirect Selling is a diversified business with sizeable product categories. Examples include:
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