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Direct Selling Educational Institute is a Dubai-based organization working to create awareness on the direct selling industry in the region and to help educate more and more people to build a successful career in Direct Selling.

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News
SEANET Membership Termination

This is to confirm that the membership of SEANET International has been terminated by DSEI effective January 2010. This has been due to certain complaints received and breach of contract as their business activities involves investment schemes which is not the business activity that was submitted to DSEI.

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DED has prepared the first draft of direct selling legislation

The Department of Economic Development of Dubai has prepared the 1st draft of Direct Selling legislation. The same has been sent to the Federal Government of UAE for approval and it is expected to be announced by the end of the year 2008.

Many Direct Selling companies and distributors are desperately waiting for the legislation to be announced. During this period, the Direct Selling Educational Institute in Dubai is playing an important role educating both the companies as well as distributors on the very important topic of ethics and best practices.

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Dubai Government to soon initiate legislation of direct selling industry

Dubai, 13 Nov 2007: “Dubai Government will be working with Direct Selling Educational Institute (DSEI) to legislate the direct selling industry in Dubai” announced Mr. Ali Ibrahim, Deputy Director General for Executive Affairs, Department of Economic Development, after a meeting with DSEI’s top management here yesterday. 

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70% of the exhibition stands sold out at Direct Selling Festival
Dubai, 10 Nov 2007: Direct Selling Educational Institute (DSEI) today announced that the Direct Selling Festival is getting a huge response from the international market and it already sold out more than 70% of the stands at the exhibition to be held 17th & 18th May 2008 in Dubai. Direct Selling Festival also released the latest list of confirmed exhibitors.
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Direct Selling Festival to highlight local suppliers
Dubai, 21 Oct 2007: Dubai being a fast growing business hub for the entire Middle East region, many of the international companies are aiming to establish their businesses in Dubai. The Direct Selling Festival is aiming to catalyze the situation, especially in the direct selling sector.
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Huge enquiries from exhibitors for Direct Selling Festival
Dubai, 7 Oct 2007: Direct Selling Festival has already received huge enquiries within weeks of announcing the invitation for exhibitors. The CEO of Direct Selling Festival, Mr. Poorya Montaseri said “Until now we have received confirmations from 12 local and international exhibitors. What’s exciting about these confirmations is that we have received all these confirmations before even launching our media campaign.
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Direct Selling Festival receives great market response
Dubai, 30 Sept 2007: A unique and specialized exhibition & conference, Dubai 1st International Direct Selling Festival is receiving great response within months of announcing the event in Dubai in mid-July.
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What is Direct selling?

Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. In today’s world, products and services are mainly sold through enormous marketing and advertising after passing certain channels of distribution. This method involves high costs which the costumers need to cover later in the form of high-prices. 
However, Direct Selling is the sale of a consumer product or service, person- to-person, away from a fixed retail location.

Benefits

Research shows that some of the most popular reasons why people choose direct selling are:

   Direct selling is a good way to meet and socialize with people.
   Direct selling offers flexible work schedules.
   Direct selling is a good way to earn extra income.
   Direct selling is a good way to own a business.
   Earnings are in proportion to efforts.

Anyone can do it

There are no required levels of education, experience, financial resources or physical condition. You’re your own boss, which means you can:

  Work part-time or full-time.
  Set your own goals and determine yourself how to reach them.
  Earn in proportion to your own efforts.
  Own a business of your own with very little or no capital investment.
  Receive training and support from an established company.

Products

Direct Selling is a diversified business with sizeable product categories. Examples include:

Apparel Weight Loss
Catalog Accessories
Nutritional Jewelry
Internet Technology
Food Educational
Home Care Fragrances
Cosmetics Personal Care
Pet Care Financial Services
Insurance Travel Related